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Little-Known Secrets of Paying for College

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The College Funding Coach

For most families, they are torn between saving for college or saving for retirement. It doesn’t have to be that way!

What began in 2002 with a single financial coach on a mission to help educate parents in the Washington, D.C. area with strategies for saving and paying for college has grown into a national team of nearly 100 coaches spread across the country. We help families better understand the complex strategies for saving and paying for college and making higher education more affordable.

We collaborate with schools, businesses, churches, synagogues, and community organizations to conduct several hundred workshops each year. Our interactive workshop, Little-Known Secrets of Paying for College, teaches parents the rules of the game when it comes to financial aid, as well as the critical strategies to help them win that game—whether by qualifying for need-based aid or by maximizing cash flow and liquidity.

As you can imagine, the stock market has gone up and gone down. Taxes have gone up and gone down. Unemployment has increased and then decreased. But two things have remained constant every year: approximately 20 million high school students head off to college, and since 2000, the cost of tuition and fees at American colleges has more than tripled the rate of inflation.

We help the families with whom we work understand the process and incorporate college planning into the broader context of their financial plans—from risk management to investing, estate planning and tax management. By taking a comprehensive view of a family’s finances, we are often able to correct inefficiencies and capture dollars that can be redeployed towards paying for college. Our approach helps parents reduce their out-of-pocket expenses and balance the challenge (and the stress) of saving for college and retirement simultaneously.

Register for the FREE upcoming workshop Little-Known Secrets of Paying for College —> CLICK HERE

  • Where: Meyera E. Oberndorf Central Library 4100 Virginia Beach Blvd, Virginia Beach, VA 23452
  • When: July 19, 2022 at 6pm
  • Cost: FREE

College Planning Coach